The AI Revolution in Marketing: How to Leverage AI for Content That Converts

December 14, 2023
12:10 pm

The Top Types of AI-Generated Content in Marketing: Boosting Efficiency and Engagement (with New Data, Examples & Tips!)

The marketing landscape has undergone a seismic shift, and AI-generated content is at the epicenter. Gone are the days of manual content creation drudgery; AI is now injecting speed, personalization, and data-driven insights into our marketing strategies. But with so many options available, where do you begin?

Here’s a breakdown of the top types of AI-generated content driving marketing success, along with fresh data, inspiring examples, and practical tips:

1. Social Media Posts (King of Engagement):

Data: 58% of marketers leverage AI for social media content, according to HubSpot’s State of AI survey.
Examples: Use AI to brainstorm trending topics, craft catchy headlines, and even schedule posts for optimal engagement. Tools like Jarvis and Hootsuite offer AI-powered social media management features.
Tip: Focus on sparking conversations, not just pushing sales. Ask questions, use humor, and personalize your posts to specific audiences.

2. Product Descriptions (Driving Conversions):

Data: 47% of marketers use AI for product descriptions, according to iCumulus.
Examples: Generate concise, SEO-friendly descriptions that highlight key features and benefits. Tools like Copy.ai and Scalenut offer AI-powered product description generators.
Tip: Use data insights to tailor descriptions to your target audience’s search queries and buying habits.

3. Emails (Personalization Powerhouse):

Data: 42% of marketers use AI for email marketing, according to HubSpot.
Examples: Segment your audience and personalize email subject lines, body copy, and product recommendations based on individual preferences and purchase history. Tools like Phrasee and Mailchimp offer AI-powered email personalization features.
Tip: Go beyond just promotions. Use AI to craft informative, engaging emails that nurture leads and build relationships.

4. Blog Posts (Content Creation on Steroids):

Data: 38% of marketers use AI for blog post creation, according to iCumulus.
Examples: Generate topic ideas, outline blog posts, and even suggest relevant keywords and statistics. Tools like Jasper and ShortlyAI offer AI-powered blog post writing assistance.
Tip: Use AI as a starting point, not a replacement for your creativity and expertise. Add your unique voice and insights to make the content truly stand out.

5. Landing Pages (Conversions Optimized):

Data: 35% of marketers use AI for landing page creation, according to iCumulus.
Examples: Generate personalized headlines, CTAs, and product recommendations based on user behavior and intent. Tools like Instapage and Unbounce offer AI-powered landing page optimization features.
Tip: A/B test different AI-generated elements to see what resonates best with your audience.

Bonus: Visual Content Generation (Breaking New Ground):

Data: The use of AI for visual content creation is rapidly growing, with tools like DALL-E 2 generating stunning images from text prompts.
Examples: Create unique product images, social media graphics, and even video thumbnails using AI.
Tip: Use AI to spark your creativity and explore new visual concepts, but remember to maintain brand consistency and ensure high-quality output.

Remember, AI is a powerful tool, but it’s not a magic wand. Use it strategically to enhance your content, personalize your marketing, and free up your time for higher-level tasks.

Ready to unleash the power of AI in your marketing? Share your experiences and insights in the comments below!